work

Digitas | 33 Arch St Launch Party Animation

Industry » Advertising
Services » Presentation Design | 2D Animation | Illustration
Applications » Flash, ActionScript | Illustrator

The gist»When Digitas moved its headquarters from the iconic Prudential Tower in Boston's Back Bay to a brand spankin' new building @ 33 Arch Street sandwiched between the Financial District and Downtown Crossing, they needed something part art, part advertising that would entice employees to playfully splash paint (in a controlled setting) onto a chosen fresh blank wall on the 19th floor.

I created an ActionScript-driven animation that was suggestive of the experience where the canvas was being digitally painted from a collection of brushstrokes in a random warm shade ranging anywhere from lipstick red to tangerine orange to golden yellow. Though the animation played infinitely, it was a unique creation every time, as the brushstrokes, their size, position, rotation, and shade would be chosen at random.

Sample of designer Moly Yim's work on Digitas | 33 Arch St Launch Party Animation

KB Toys | The KB Clubhouse

Virgin Life Care | ‘Your Way To...’

Industry » Health Insurance
Services » Online Advertising | Web Design | Illustration
Applications » Flash, ActionScript | Illustrator | Photoshop

The gist» How do you revolutionize health insurance? How about by actually focussing more on Health and less on Insurance? This PointRoll FatBoy OLA unit educates consumers on the basics of Virgin Life Care's rewards program, which works kinda like airline miles: do healthy things, get cool stuff. But wait. On second thought...that's exactly how airmiles work, right? Sa-weet.

LOVE IS Organic Denim | Business Cards

Industry » Clothing | Retail
services » Identity Design | Print Design
Apps Used » InDesign | Illustrator

LOVE IS Organic Denim | Lookbook

Industry » Clothing | Retail
Services » Print Design
Apps Used » InDesign | Photoshop

CaseSight | Business Card, Letterhead, & Folder

Industry » Legal Services
Services » Identity Design
Applications » InDesign | Illustrator

CaseSight | SEO Presentation

Industry » Legal Services
Services » Presentation Design
Applications » Illustrator | Photoshop | Keynote

AT&T | Online Vault

Industry » Telecommunications
Services » Web Design | Web Development
Applications » Flash, ActionScript | Illustrator | Photoshop

The gist»Backing up: we know we should do it, but it's just another chore. AT&T's Online Vault solved the issue by offering automatic backup that happened online, in the background. Although many similiar solutions offered by fresh-faced start-ups had already existed at the time of Online Vault's launch, the microsite I designed offered the confidence to potential customers that Online Vault was backed up by one of America's biggest and most experienced brands: the new AT&T.

Bark River Kids

Industry » Retail
Services » Web Design
Applications » Photoshop | Illustrator

Cingular | Save Doug's Job

Industry » Telecommunications
Services » Art Direction | Web Design | Web Development
Applications » Illustrator | Photoshop | Flash

The gist» Doug works at Cingular. He's promised his boss he'd get every non-Cingular customer in the US to switch to Cingular. Is he screwed? Perhaps. But maybe you could help him out...

A fun twist on the typically boring "Get a friend to sign up, and you'll get something cool, too" scheme, this campaign created an entire world around the dorky-yet-lovable character of Doug to entertain while enticing both current and prospective Cingular customers to switch. I contributed to the development of the concept both before and after the client's buy in, produced the video that ultimately sold the idea, designed the microsite's interface, and oversaw production of creative and technical assets during the course of the project.